Case Study: Weave's Use of Sablier for Vesting and User Engagement

Weave is revolutionizing the wealth management sector with its powerful decentralised finance toolkit, making it easier to get started than ever before! They notably offer a strategy builder that enables users to easily create custom yield farming strategies or static portfolios through a drag-and-drop interface that is suitable for both newbies and experts alike. These can then be shared and copied by followers, for a fee.

Challenges

Weave faced the challenge of managing its $WEAVE token distribution in a way that would encourage long-term engagement and commitment from its community members. This is typically the real difficulty when launching a token.

If the tokens are instantly unlocked, whether after an airdrop or a token sale, a majority of market participants will probably exit their position on launch day. User retention is poor, incentives aren’t aligned, and the engagement generated by the token launch is short-lived as people no longer care about the project in question after they sold their allocated tokens.

Weave could have built a custom vesting contract, but that would have required them to also build a custom interface for it, ideally audit the contracts as well, etc.

Solution

In this case, Sablier really is a plug-and-play solution. No need to sign up, no need to subscribe, etc. Connect your wallet, create the vesting schedules, and you are good to go.

“Sablier’s innovative distribution capabilities have enabled Weave to allocate tokens via both Airstreams and custom vesting schedules, enhancing community engagement and granting users control and transparency over their holdings. It being so simple, secure, and cost-effective means there’s no reason not to use Sablier!” - Harry, President of Operations at Weave

But there are several other advantages that came into play here as well.

Fully automated and transparent: Sablier provides a fully automated and transparent solution, removing the need for manual vesting processes, vesting contracts, and improving trust within the project’s community.

Flexible vesting schedules: Weave could customize the vesting schedules to include cliffs and gradual token releases. This flexibility allowed them to adjust the schedules in a very granular way for each recipient.

User engagement: By vesting tokens over a period of time, Weave ensured that users had a continuous incentive to stay involved and contribute to the project's growth. This differs with instant token releases, where participants are incentivized to dump on day 1 to exit their position and avoid being dumped on by other recipients.

Conclusion

Using Sablier for user retention and long-term community engagement is incredibly underrated. Stakeholders are incentivized to stay active within the project as they know they will still be receiving tokens X weeks, months, or even years from now. Incentives don’t lie, and ultimately define what a project becomes in the long run.

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